5 Tips to get Your Candidates in to the Digital Marketing Game

5 Tips to get Your Candidates in to the Digital Marketing Game The digital marketing industry is growing, and with it are the number of employment opportunities available. However, while there are more roles to fill than ever before, brands and agencies are only hiring the best candidates.  As such it has never been more important for candidates to be equipped with the relevant knowledge and skills to be successful in their next interview, role or promotion meeting. Arisara Quinn, HR Talent Acquisition Manager at leading digital marketing agency, Search Laboratory, offers expert advice on how to ensure your next candidate is destined for success in securing a progressive career in digital marketing. 1. Knowledge of the latest industry news and trends is crucial The digital marketing industry is fast-paced and a major part of staying ahead of the game is to live and breathe the field in which you want to grow and develop., Making sure candidates are following suit and can demonstrate their knowledge of current trends and the latest news is a key aspect of helping them to secure a new role. Encourage candidates to proactively read industry publications and keep on top of news relating to the wider field of digital as part of the recruitment process to help them shine through in interviews. This is particularly important for those looking to kickstart their career in digital, as they are not keeping up with trends as part of their day to day career. Sharing across industry publications such as The Drum and Search Engine Land so they can brush up on their knowledge may be the difference between getting an entry-level job, and not. 2. Put data in the driving seat Being able to analyze and interpret data is one of the most important skills to master in digital marketing in general, but particularly so for paid media roles. If you are advising graduates at the very start of their digital marketing careers or working with those looking to move into paid media after a career elsewhere, it’s vital to make sure that they can demonstrate their analytical skills. Have your candidate prepare real-life examples of where they have analyzed large data sets to solve solutions for their interviews, as this will help hiring managers to assess their ability to work with data and encourage them to show initiative by identifying how they would use data to improve a current problem the recruiting company or industry has. 3. Get industry-specific training and qualifications Having industry qualifications is a big tick for hiring managers, and getting the right qualifications will set your candidate apart from others in the application process. First-time or entry-level candidates can complete online courses and take exams, some of which are completely free and widely recognized. It’s all about your candidate showing commitment to their career, and by taking qualifications outside of their day-to-day remit they undoubtedly demonstrate their keen interest and dedication to the industry. Google has free short courses so candidates can become certified in Google Analytics, a platform that applies to almost all areas of digital marketing, and Google Ads which is extremely relevant for paid media. Other platforms like Digital Garage, which offer digital skills tutorials for all levels, can help candidates to understand digital solutions, which may help during the interview process. 4. Find and engage with digital influencers There are more influencers in the world than the Kardashians, and it pays for your candidates to be following, engaging with, and sharing content from digital marketing influencers. Not only can this broaden their knowledge of the industry and help them keep on top of trends, actively engaging and sharing their own take on news and insights shows genuine interest in the field and helps them to build their online thought leadership profile. Some good profiles to follow include: John Mueller, Senior Webmaster Trends Analyst at Google Mary Haynes, Owner of Mary Haynes Consulting and expert on E-A-T in SEO (Expertise, Authoritativeness Trustworthiness) Barry Schwartz, Owner of Search Engine Roundtable. 5. Demonstrate an ability to deal with difficult situations Being an effective problem solver is a sought-after trait in many industries, yet few are able to thoroughly illustrate how they fit this skill set in an interview situation. Ensure your candidates are well versed in being able to relay multiple situations where they have faced a tricky problem and were able to successfully overcome it. Digital agencies are fast-paced and those working in digital marketing need to be able to communicate and build relationships with multiple internal and external stakeholders of all seniorities. Candidates who can eloquently demonstrate their client-handling and rapport building skills will be looked more favorably upon by hiring managers than those who cannot. Working in digital is an exciting place to grow a career as it is an ever-changing landscape with constant updates, new methodologies and evermore streamlined ways of working. Although there are more jobs available than ever, standards are high, and competition is stiff. Helping your candidate to sell their experience and skills in a relevant way will ensure they are successful in securing that role and prospering in their careers. About the author: Arisara Quinn, is an HR Talent Acquisition Manager for Search Laboratory. Arisara is responsible for finding and recruiting new team members for both the Leeds and New York offices.

How to edit your resume like a professional resume writer

How to edit your resume like a professional resume writer Its very hard to write your own resume because a resume is a macro view of your life, but you live your life at the micro level, obsessing about daily details that have no bearing on your resume. So I recommend to a lot of people that they hire someone to help them. After all, spending money on a resume writer is one of the few expenditures that will have good return right away. But some of you will be able to do a decent job rewriting your resume on your own. The first thing youll have to do is make some mental shifts. You need to rethink the goals of a resume, and rethink the rules of a resume in order to approach the project like the best of the resume professionals. Here are three ideas that guide professional resume writers and should guide you as well: 1. Dont focus on your responsibilities, focus on what you achieved. A resume is not your life story. No one cares. If your life story were so interesting, youd have a book deal. The only things that should be on your resume are achievements. Anyone can do their job, but only a small percentage of the population can do their job well, wherever they go. The best way to show that you did your job well is from achievements. The best achievement is a promotion.It is an objective way to show that you impressed the people you work for. The next best way to show objective measures is to present quantified achievements. Most people do not think in terms of quantified achievements when they are in the job, but on the resume, thats the only part of the job that matters. No one can see that you were a good team player on your resume unless you can say established a team to solve problem x and increased sales x% or joined under-performing team and helped that team beat production delivery dates by three weeks. If you are only putting achievements on your resume, you are going to be hard-pressed to fill a whole page. Thats okay. Anything on your resume that is not an achievement is wasting space. Because you dont know what a hiring manager will look at firstand if you have ten good achievements and three mediocre lines about your life story, the hiring manager may only read those three linesso remove them. 2. Dont make your resume a moral statement; its a marketing document. Think about when a company announced the launch of their product. First of all, the product is not done. Second of all, it has bugs. And third, the company is probably showing photos of prototypes and the real thing will look different. All this stuff is fine. Its accepted practice for marketing. The company will tell you that they are doing their best to get you the information you want in the way they think is best for letting you know what your consumer options are. You need to take the same approach with your resume, because a resume is a marketing document. The best marketing documents show the product in the very best light, which means using whatever most outrageous tactics possible to make you look good. As long as you are not lying, you will be fine. Heres an example: You join a software company that just launched a product and the product had so many problems that they had to hire someone to handle the calls. You start doing the tech support, and you work tons of overtime because the calls are so backed up. You clean up the phone queue and then you start taking long lunches because theres not a lot to do, and then you start job hunting because the job is boring. Heres how you summarize this job on your resume: Assumed management responsibility for tech support and decreased call volume 20%. How do you know 20%? Who knows? It was probably more. But you cant quantify exactly, so err on the safe side. But if you just say Did tech support for a software company no one knows you did a good job. There is a fine art of almost-lying-but-not-lying on a resume. You need to talk about it a lot in order to know where you fall on the spectrum. Here is a sample of my own family discussions about what is lying and what isnt. 3. Dont give everything away in the resume. The idea of a resume is to get someone to call you. Talk with you on the phone. Offer you an interview. So a resume is like a first date. You only show your best stuff and you dont show it all. Some people dump everything they can think of onto their resume, but a resume is not the only chance youll have to sell yourself. In fact the interview is where the hard-core selling takes place. So you only put your very best achievements on the resume. Sure, there will be other questions people will want answers to, but that will make them call you. And thats good, right? For those of you who cant bear to take off the twenty extra lines on your resume because you think the interviewer has to see every single thing about you right away, consider that we have statistics to show that people dont want to know everything up front. It does not make for a good match. Of people who got married, only 3% had sex on the first date.

Know your strengths and transform your career

Know your strengths and transform your career We’ve previously shared tips about how to approach a strengths-based recruitment process and how to crack it. It’s also important to focus on why you would personally want to take precious time out from your studies to invest in strengths. The number of recruiters using some form of strength-based recruitment is still on the increase according to the Institute of Student Employers , currently at 43%. Many of those organisations are big names with Accenture, Aviva, Deloitte, GSK and KPMG joining the extensive list. Firstly, let’s be clear about what we consider a strength â€" it’s something that you are not only good at, but it’s what you love to do, what you want to be known for and what energises you. The benefits of focusing on your strengths as a student are endless Know yourself better, and reflect on what is important to you and how to drive future success Start to recognise how you currently use your strengths in your life and build your success narrative going forward Use your strengths to further develop your overall confidence and challenge any doubt you may face Be able to look for the roles that complement your strengths Align your values and strengths with organisations that will bring satisfying work and cultural alignment Get prepared for the assessment process in a way that plays to your strengths Choose internships that focus on areas you want to develop further for future CV enhancing Be able to use strengths language to describe yourself, your motivations and your best SELF Reflect on what you don’t want from a future career and take steps towards not falling into the wrong job To have a unique descriptive and authentic strengths statement within your CV To reflect on what your strengths are, consider What makes a really good day for you? What do people come to you for? What achievements are you most proud of? Why? At the University of Warwick, we use Strengths Profile to assess our students’ strengths. You can watch our video to find out more. We also run Strengths workshops you can sign up for these through MyAdvantage.

Why You Were Not Called Back After the Interview - Personal Branding Blog - Stand Out In Your Career

Why You Were Not Called Back After the Interview - Personal Branding Blog - Stand Out In Your Career I am a career coach specializing in the interview process. Recently, I was approached by a company for help in improving its interviewing practices. Toward that end, I prepared the necessary instructional material. But because it’s a first for me, I thought thatâ€"before I go live with it, and to see how it would goâ€"it would be smart to test the procedure on members of a job-search networking group I’ve been leading for the past ten years. The primary premise behind the idea of a uniform and structured interviewing system is that all interviewers use the same, predetermined, selected questions. Once a candidate interview is over, the members of the interviewing team get together for a consensus meeting at which the decision makers talk over what they heard the candidate say, what their individual interpretations are, and the team conclusion they wish to come to. This is a very powerful exercise because it contributes to the creation, shaping, and carrying out of the organizational culture. From what the interviewers heard, they can determine whether the candidate has the required communication and job-specific skills for the job, the required level of motivation, and the required amount of fit with the corporate culture. Nowadays, corporate-culture fit is one of the most crucial components of the hiring-decision-making process. So, at a recent group networking meeting, we role-played mock interviewing. One of the members took on the role of the candidate, and eight other members took turns asking the preselected interview questions. The interviewers paid close attention to the candidate’s answers and took notes based on their personal interpretations. The mock interview lasted about an hour, after which we held the consensus meeting and compared notes. The first question we asked ourselves was whether we should call the candidate back for a second interview. And here’s where I became utterly shocked: First, may I say that I am known as a tough grader. My standards are very high, and it is difficult to please me. In this particular case, I rated the candidate relatively high. However, four out of the eight interviewers concluded that the candidate did not meet their expectations and should not be called back for the second interview. What we can learn from this experiment is that even if job candidates themselves and some of the interviewers conclude that an interview went well, some others of the interviewers have very different vantage points: what seems logical and obvious to one can turn out to seem the very opposite to someone else. So then, what is it that can help the candidate? Luckâ€"and lots of it.

What is an SEO Manager,and How to Become One CareerMetis.com

What is an SEO Manager,and How to Become One An SEO manager is someone typically within an Agency, or Company with their own SEO department, who will undertake much of the day top day tasks relating to an SEO campaign, plus coordinate other key stakeholders within the campaign.They should have a good understanding of SEO building blocks but do not typically get involved in strategy which would be left to a Senior SEO.evalThere are four main areas for SEO: 1. Technical, 2. Onsite, Content and 4. Off Site, and it is possible to be a specialist in each of these areas individually never getting in involved in the others. However, the role of the SEO manager is to typically have a good working knowledge of all areas.What an SEO Manager DoesThere are many facets to SEO in 2019, and everyone cannot be expected to be fantastic at everything, though the following lists some of the key areas where an SEO manager would typically have strengths:Execute successful SEO strategies â€"carrying out activities such as those lists below, achieve successful results for your clients in the search engines.Coordinating an SEO team â€" liaise and coordinate team members relevant to the SEO campaign, such as developers, content writers, outreaches, plus other specialists.User Intentâ€" understand the mindset behind search queries to ensure that your client’s search results and destination web pages best match the visitor’s true intent behind their search.Competitor research â€" know how to gain key insights from top online competitors, from their target keywords, page content, backlink profiles, user experience and more.Keyword Researchâ€" how to find relevant keywords that people are typing into the search engines, ones that your clients need to target in their SEO campaign and rank for.On-page optimization â€" have an excellent understanding of makes up good on-page optimization in 2019. From meta titles and descriptions, H1 headings, page text, image, and all other page content.Calls to action â€" from your understanding o f user intent, knowledge of how to make it easy for website visitors to know what to do next.User Experience â€" from your knowledge of top-ranking competitors and user’s intent, advise on how the website should be laid out on mobile and mobile to ensure the site is a joy to use and navigate.Structured data markupâ€" ensure that all relevant data on each web page is correctly market up, for example, reviews, events, people and more.The above points relate to the users, clients, and creating a website that meets these needs. Though if the website is not technically well set up, then all these above work could be in vain, so your technical SEO expertise should include:Crawling â€" understanding how search engines crawl websites, so ensuring your clients’ sites are fully explored by search engine spiders.Indexing â€" understanding search engine indexing, so ensuring their indexes show the correct results for your client.Speed â€" understanding the importance of speed for both users and SEO, and how to diagnose problems, and instruct improvement to site speed.Mobile â€" knowing the importance of a mobile-friendly website, and the diagnosis of issues that may make the site less usable for visitors.Site Structure â€" advise on the optimal URL structure for the website, such as folder structure, and internal linking.HTML â€" whilst most SEOs do not do any web development, it is, however, useful to be able to understand basic HTML, and to look at the code of a webpage to be able to diagnose possible problems.The skills to ensure a technically perfect site that is well optimized for the search engines is still not enough, the site needs highly engaging content that the user is looking for. So, you will also need to provideContent team direction â€" from the market understanding you have gained from competitors and keyword research, direct content teams for engaging content that meets the user internet.Though for most sites to drive organic traffic, especially in co mpetitive markets, they will need to build off-site authority. So, you will need to be able to:Link analysisand strategy â€" from looking at competitors, understand the links and authority your client site will need in order to rank for its target keywords.Link diagnosis â€" understand when there are ‘link problems’, and how to resolve these with ‘disavow’ and other means.Outreach â€" to liaise with content writers and outreach teams to target and build links from relevant and authoritative websites.With the above knowledge client’s website should start gaining traction and visitors, however without the tracking of relevant data, much of the above good work could be lost, so an SEO should also be able to understand:Analytics â€" a detailed understanding of Google Analytics and its many facets, understanding how visitors use the website and how important metrics can be improved. This understanding will help diagnose problems, which you should be able to do, plus the definit ion of fixes.Search consoleâ€" you should also have a very good understanding of Google Search Console So, we have covered the areas of particular knowledge that you should start building towards, however, the following lists specific activities which you should also be building towards:SEO Audit â€" you should be able to analyze a website, diagnose any problems, the solutions, and areas of untapped potential that is being missed.Website Migration â€" you should be able to undertake all the key checks to ensure that the web website is updated, or put live, that all the important SEO elements remain intact. And if not, diagnose the problems and propose solutions.How to become a SEO ManagerHaving read all the above you are probably now overwhelmed as the sheer extent of knowledge that you need to be an SEO manager?Do not fret, because most people that start in SEO do in fact know relatively little! Bear in mind that SEO is not generally taught in colleges and universities so it is gen erally something that people learn on the job and pick up as they go.So, the best way to start is to be proactive and start reading. For example, see here a list of the best SEO blogs. Or attend free SEO events such as Brighton SEO.evalAnother great way to immediately start learning is to also set up your own website, and start trying things straight away.Then to be willing to ‘start at the bottom’ to learn the job. There are so many manual tasks in SEO that in fact do not require any previous experience, so if you are willing to start with basic tasks and have a great attitude, then there will always be an SEO agency who will be keen on your services.You then need to then be a sponge and learn as much as possible.It typically takes two years to learn to good level of SEO, though how quickly it will take you to learn the appropriate amount to become an SEO manager will very much depend on you, how quickly you learn, and the company you are working for.SEO is an extremely interes ting career, and we hope you have found this article informative and useful, all you need to do now is start implementing and learning.

Now That Youre Employed 6 Tips on How to Continue to Network

Now That Youre Employed 6 Tips on How to Continue to Network 1. More and more people are securing new jobs!   Thats the good news.   Many of these past job seekers, sadly not all, learned how important having a solid network was.   Most of them had to build their network from scratch.   So what happens when you dont have 40 hours to network?   How will you continue to carve time into your new schedule for this valuable career insurance? 1. The easiest way to continue to nurture your relationships is to tap into LinkedIn. In less than 30 minutes a day, you can monitor and comment on the status updates within your network.   Congratulate people on new jobs, wish them well on interviews, make some thoughtful comment based on their status update.   If you are on Facebook, you could do the same thing. 2. Online networking is not a replacement for a face to face get together.   There are certainly people within your contacts that you know are key players, thought leaders, wonderful connectors, or maybe somehow needing your time.   Arrange to have a before work chat with them over coffee.   If that doesnt work, consider lunch or after hours.   One hour a week is all it will take to nurture this relationship.   How many contacts need this level of follow up is determined by you.   Flag them somehow and schedule your face to face, either monthly or quarterly. 3. You may have over committed yourself to volunteer opportunities.   Now is the time to really evaluate which activities you have time for.   Remember, bow out gracefully.   The organization was lucky to have you while they did and will understand your new time limitations.   That doesnt mean youll drop them like a hot potato.   Stay as involved as you can afford to be. 4. Now that you have some income and an employer that may pay for professional association dues, which professional association were you really wanting to join, but didnt have the money?   Before you commit, check out a meeting or event to make sure it is worthy of belonging to.   Then, ask your employer if they may be willing to sponsor your membership.   Let your employer know about the time commitment and how THEY will benefit from your being a member.   Maybe you could share the newsletter with your team or perhaps a regular debrief of current industry related topics. 5. Update your new job function and salary requirements with recruiters.   Obviously not all recruiters, but those that you felt some connection with.   Let them know you will always be looking for your next great opportunity and would be glad to help them any way you can. 6. Finally, communicate with your family and friends.   Let them know how much you appreciate their support and understanding.   Absolutely let them know about your new job.   You may hold off on all the details until youve been in the position for 30 days or so, just to be sure you have the lay of the land.   Staying connected with this very personal part of your network is so important.   They are the core of your support system.   Offer to help any of them if they ever need assistance.   Pay it forward, always!

How to Write a Resume With Resume Samples For College Student

How to Write a Resume With Resume Samples For College StudentFor job hunting, having an accurate resume samples for college student is necessary to know how to write a resume. There are lots of ways to promote your business online; which is the reason why you need to know how to make your resume look impressive and marketable to make you stand out from other candidates.First thing to be on your mind when applying for a job is that it is a college student. So, it's essential that your resume should be well written. Moreover, it should reflect your knowledge and skills that you have gained during your academic career. If you do not have this in your resume, there's no point in applying for that particular job.Another important factor to be mentioned in your resume is what your future career plans are. Your future plans will serve as your guide or target for what kind of work you want to do after you graduate. This section will make you write that section in your resume with your future career in mind. What you want to say here should reflect the reality and things that you really want. The best way to write your future career goals is to make a schedule for your future employment.Students' life has many difficulties and they need that extra bit of assurance so you must state this in your resume. In fact, students may seem really confident with their abilities, but do not write too much about this. Include only the area that will be beneficial to your chances of getting that job.Another section that you must include in your resume is the research paper. If you want to write a convincing research paper, then don't forget to include this section in your resume. It will make your document a valuable one to read in an interview.In order to make your resume samples for collegestudent an effective tool, use certain strategies to help it attract attention. Make sure that your resume material include proper grammar and correct spelling. In addition, when writing your resu me, focus on the positive and highlight your achievements that will show what you can offer to employers. In addition, if you can, include your experience in your resume as it shows you are ready for any task and will be useful to others.One of the most important things to note in your resume is that you do not submit your resume twice. Also, do not submit the resume to two different job sites. Doing this will create a negative impression and it will not help your career in the long run. It is highly recommended that you get your resume tested by several companies, so you will know it is fit for a specific company.To know more about resume samples for college student, you can do some searches on the internet or just go visit your school's career center and ask them. In addition, if you want to learn more about writing and editing resumes, you can ask your school's library for help. Your resume samples for college student will be beneficial to your future employment.